Because investment objectives of investors vary, each portfolio is crafted or customized to satisfy a client's specific return goal and tolerance for risk.
For accounts that desire maximum safety and income, for instance, portfolios will be constructed primarily of bonds. For clients that emphasize growth and capital appreciation, stocks and convertible bonds will be the principal investment vehicles. Investors seeking some combination of these objectives will have a balanced account that utilizes stocks, bonds, convertible bonds, and cash equivalents in an appropriate mix.
The overriding emphasis, however, always will be to preserve capital while trying to generate consistent, positive returns regardless of the economic and market environment. Investment objectives will be achieved by asset-allocation policy, stock and bond selection, and, where appropriate, equity-derivative strategies.